At heydudec.com ("we," "our," "us"), we recognize that privacy is paramount, especially for our Generation Z audience and young fashion influencers who engage with us through social platforms, personalized design requests, and trend-driven purchases. This Privacy Policy outlines how we collect, use, protect, and share your personal information when you browse our site, purchase products, or interact with our community features (e.g., user-generated content galleries, style challenges).
By accessing heydudec.com, you consent to the practices described below. If you do not agree, please discontinue use of our services. This policy applies to all users, including those creating accounts to access personalized design tools or tracking their influencer collaborations with our brand.
We collect data to enhance your experience, tailor trend recommendations, and support our community-driven features. This includes:
Personal Details: Name, email ([email protected] for business inquiries), phone number, shipping/billing addresses, and payment information (e.g., credit card details for purchases or personalized design orders).
Account & Interaction Data: Usernames, profile photos (if shared), browsing history (e.g., pages viewed in Trendy New Products or Street Dressing sections), saved designs in our Personalized Design tool, and engagement metrics (likes, shares, comments on user-generated content).
Device & Technical Data: IP address, browser type, mobile device ID, and cookies/tracking pixels to analyze traffic patterns (e.g., which Street Dressing styles are most popular among 18-24-year-olds) and optimize load times for our fast-paced trend updates.
Social Media Data: If you link your Instagram/TikTok account to share outfit posts, we may collect public profile info (username, bio) and content you tag with #hippulse to feature in our community galleries.
Your data enables us to deliver a hyper-personalized experience aligned with Generation Z’s demand for relevance and speed:
Order Fulfillment: Processing purchases (including Personalized Design orders), coordinating shipping, and sending updates on backordered Trendy New Products.
Trend Personalization: Analyzing your browsing history to recommend similar items (e.g., suggesting a Street Dressing jacket if you viewed matching pants) or notifying you when a sold-out Personalized Design feature restocks.
Community Engagement: Highlighting user-generated content in our "Influencer Spotlight" section, which may include your username and tagged posts to foster peer-to-peer inspiration.
Marketing & Communications: Sending newsletters with flash sales on Street Dressing collections or early access to new Personalized Design tools—you may opt out via email preferences.
Security & Compliance: Detecting fraudulent orders (e.g., bulk purchases of limited-edition Trendy New Products) and complying with data protection laws like CCPA/GDPR.
We share data only with trusted partners to support our operations, never for third-party marketing without explicit consent:
Payment Processors: Stripe/PayPal to secure transaction data for purchases, including Personalized Design orders.
Logistics Providers: UPS/FedEx to fulfill orders, including sharing shipping addresses for Street Dressing or Trendy New Products deliveries.
Marketing Agencies: To analyze campaign performance (e.g., how many users clicked through from a TikTok ad for our latest Street Dressing drop), with data anonymized where required.
Legal Requirements: Disclosing data if compelled by law (e.g., investigating counterfeit Street Dressing products) or to protect our rights (e.g., copyright infringement on user-generated content).
